Arizona · Creative Event Production

People together.
Places brought to life.
A little sunshine.

We create experiences that bring people together, properties to life, and brands into the conversation.

From the first big idea to the final detail, Sunny Side Event Co. brings creative vision, strategy, and full-service production to events across Arizona.

Let’s create somethingExplore our services
Colorful balloon installation above a bustling outdoor market
9Years of experience
125+Events produced
230+Event days produced
500K+Estimated attendee visits

What we do

Big ideas.
Beautifully brought to life.

Every experience starts with your goals. We build the concept, assemble the right people, and handle the moving parts.

01 / PEOPLE + PLACES

Property Activations & Placemaking

Give an underused space a reason to be discovered. We develop creative programming for vacant lots, pre-development sites, commercial properties, and community destinations.

02 / BRANDS + EXPERIENCES

Brand & Hospitality Activations

Put your brand into the experience. From hands-on campaigns to restaurant, retail, and hospitality programming, we create moments that invite people in and give them a reason to return.

03 / TEAMS + COMMUNITIES

Corporate & Community Events

Bring your people together with intention. Team gatherings, client celebrations, launches, and public events designed around your audience and what you want them to feel.

04 / GATHERINGS AT SCALE

Festivals & Curated Markets

Multi-vendor, multi-day experiences with a thoughtful point of view. We connect the vendors, entertainment, partnerships, logistics, and on-site details that make an event feel effortless.

One team, from concept to final teardown.
Creative strategy · Audience planning · Sponsorships & partnerships · Vendor curation · Marketing coordination · Budgets & logistics · On-site production

A glimpse of the experience

Good energy.
Real people. Memorable moments.

In production

Holiday at the Acre

Four holiday weekends transforming a one-acre Downtown Phoenix development site into a seasonal destination, with Intersection Development.

Cody Waltz, founder of Sunny Side Event Co., at an outdoor event

Meet the founder

Hi, I’m Cody.
Big ideas are my thing.
So is making them happen.

Founder & Executive Producer

I’m an event producer and experience strategist with nine years of experience bringing people, places, and brands together.

Before launching Sunny Side, I helped build and scale an Arizona community event brand, producing recurring events and creating opportunities for hundreds of small businesses.

Today, I bring that experience to companies, developers, hospitality groups, and communities—connecting creative ideas with the strategy, partnerships, and production it takes to bring them to life.

Tell me what you’re dreaming up

Your idea. Our sleeves rolled up.

Creative people.
A thoughtful plan.
All the follow-through.

  1. Start with the vision. Your goals, audience, space, timeline, and budget.
  2. Build the experience. A custom concept, the right partners, and a clear production plan.
  3. Bring it to life. We manage the details and on-site execution so you can be part of the moment.
All four Sunny Side team members smiling at the camera

Let’s make something worth showing up for

So… what are we creating?

A space with potential? A brand with a story? A team worth celebrating? Tell us what you have in mind using the form below.

Or say hello by email

Strategic Event Excellence

Professional Planning Services

Corporate Event Planning
$2,500.00

We orchestrate seamless corporate gatherings that impress clients and inspire teams.

Event Styling
$1,500.00

We turn blank venues into immersive experiences that feel effortlessly curated.

Wedding Coordination
$250.00

Plan your dream day with stress-free guidance from our certified wedding coordinators.

Precision in Every Detail

For over a decade, the firm has delivered meticulously planned events that align strategic objectives with memorable experiences.

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So…what are we making?

Got a good idea?

Let’s make it happen. ☀️

Planning an event, dreaming up a brand activation, or have something completely different in mind? Tell us what you’re thinking. We’re into good ideas.